The Babcock Hall Dairy Plant opened in 1951, and every year, approximately two million pounds of milk flow into it to be bottled or turned into cheese, yogurt, or ice cream. Ice cream is, perhaps, the most prized product among alumni, and the dairy plant produces about 75,000 gallons a year. Favorite flavors include Blue Moon (aficionados say it tastes like Froot Loops cereal), chocolate chip orange custard, chocolate peanut butter, and chocolate chip cookie dough, though the most popular is vanilla. (It forms the base of so many other flavors.) The plant is named for Stephen Babcock, the UW professor who discovered a butterfat test that helped to improve milk quality. Babcock helped the UW to develop the nation’s first food science program.

The art for the Badger Pride Wall was created for WAA by Madison illustrator Nate Koehler.