2° FFeatured Alumni
Arthur C. Nielsen Sr.
Measured success: from family business to worldwide corporation Building an empire Few industries have a better read on American media habits than the Nielsen Corporation, a global marketing research firm that tracks what people watch,... Read more »
Emily Hahn
Writing Roughshod A “spirited” engineer In 1922, Emily “Mickey” Hahn BS1926 tried to enroll in a UW chemistry course. When told the class was open only to engineering students, she thumbed her nose at the... Read more »
Tim Keck and Christopher Johnson
The Onion: Area men ignore homework, say college newspaper will lead to fame The Onion launched on August 29, 1988, with an alarmingly alliterative headline: “Mendota Monster Mauls Madison.” But the real story behind the... Read more »
Walter Mirisch
The Magnificent Mirisch I think from the time I was very young and saw my first film, I thought, what a wonderful way that might be to spend one’s life. But like most young people,... Read more »